深圳产品海外展示交易中心全球征集中英文名LOGO

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2021

深圳产品海外展示交易中心

Shenzhen Product Overseas Exhibition and Trading Center

现正面向全球征集中英文名及形象标识！

We are now soliciting the Chinese and English name and logo

from all over the world!

我们是谁

Who We Are

中国国际贸易促进委员会深圳市委员会（深圳市贸促委）是深圳市政府设立的公共服务机构，于1985年成立。为助力企业开拓全球市场，深圳市贸促委筹建深圳产品海外展示交易中心，重点展出深圳市消费电子、智能穿戴、医疗健康及珠宝服饰等优势行业的名优产品。其中，深圳产品泰国展示交易中心将于2021年底启动运营。

China Council for the Promotion of International Trade Shenzhen Municipal Committee (CCPIT, Shenzhen) is a public service organization established by the Municipal Government in 1985. In order to help Shenzhen enterprises to explore international market, we are setting up Shenzhen Product Overseas Exhibition and Trading Centers globally.

The Centers will focus on displaying featured products of Shenzhen, including consumer electronics, smart wear, health care, jewelry, clothing and other competitive industries and products. The first Center among them, will start operation by the end of 2021 in Bangkok, Thailand.

征集形式

How the Solicitation Goes

本次深圳产品海外展示交易中心中英文名字及形象标识（Logo）全球征集活动由深圳市贸促委主办，新浪深圳协办。征集活动将本着公正、公平的原则，在征集时间结束后，对投稿作品进行评选。评选分为专家初审、网络投票和综合评审阶段。

The global solicitation for the Chinese and English name and logo of Shenzhen Product Overseas Exhibition and Trading Centers is hosted by CCPIT, Shenzhen and organized by Sina Shenzhen. A three-stage evaluation and selection procedure will be carried out, which are, expert preliminary examination, media voting and comprehensive evaluation.

即：由专家评审团对应征作品进行初选，选出入围10强；在微博、微信等平台上对入围10强投票晋级选出前5强，作为入围奖。最终，由主办单位组织评审团对前5强作品进行评选，确定1名录用奖。

That is, the expert jury will conduct primary selection of the entries and select 10 finalists; Then the top 10 finalists will be voted on Weibo, Wechat and other platforms to select the top 5 finalists. In the end, the organizer will organize a jury to evaluate the top 5 works and determine the final accepted work.

奖项奖金

Prizes

入围作品4个，每个奖金3000元

录用作品1个，奖金30000元

4 shortlisted entries,  RMB 3000 each

1 final accepted work,  RMB 30,000

基本要求

Requirements

名字要求：

1.名字要求格调高雅，彰显特区精神，富有文化内涵，突出国际化、创新、开放、高端、时尚等特点。

2.采用中英双语命名，言简意赅，寓意深刻，发音响亮，易读易记；文字简明、通俗，尽量做到中英文发音对应。

3.应对命名的基本理由作简要说明。

4.一经采用，版权归深圳市贸促委所有。

Name Requirements:

1. The name needs to be elegant in style, highlights the spirit of Shenzhen as the SEZ, rich in cultural connotation, features the characteristics of innovation, openness, high-end, fashion and so on.

2. Bilingual naming in both Chinese and English, concise and comprehensive, have profound meaning, good pronunciation, easy to read and to remember, concise in use of words, and try to align the Chinese pronunciation to the English pronunciation.

3. The basic reasons for naming should be briefly explained.

4. Once adopted, the copyright belongs to CCPIT, Shenzhen.

形象标识要求

ImageIdentification Requirements

1.主题突出。具有深圳特色，打造国际化精品力作，切合展示交易中心主题，富有亲和力、时代感。

2.富有创意。构图新颖、简洁。观感醒目、明快，色调和谐、大方，且有较强时代感染力。

3.适用性强。在表现形式和技术手段上，应适用于平面、立体、电子媒介等传播使用和再创作要求，满足各种材质制作需求。

4.原创作品。此前未以任何形式发表，杜绝抄袭、雷同，严禁侵犯他人的著作权、商标权等知识产权。涉及侵权行为的，均由应征者承担相应的法律责任。

5.一经采用，版权归深圳市贸促委所有。

1. Clear theme. The content needs to be in line with the characteristics of Shenzhen, highlight the city’s will to create international high-quality works, the theme of the display and exchange center, have a sense of affinity and modernization.

2. Be creative. The composition requires to be novel and simple. In terms of visualization, it requires to be eye-catching, bright, harmonious tone, generous, and has a strong appeal of the current Times.

3. Strong applicability. In terms of expression forms and technical means, it should be suitable for the use and re-creation requirements of plane, three-dimensional and electronic media, and meet the production requirements of various materials.

4. Original work. It has not been published in any form before, and plagiarism, similarity and infringement of other people's intellectual property rights such as copyright and trademark rights are strictly prohibited. In case of infringement, the applicant shall bear the corresponding legal responsibilities.

5. Once adopted, the copyright belongs to CCPIT, Shenzhen.

征集时间

Time of Participation

8月05日—9月05日

中英文名字及形象标识提交方式

How to Submit

（一）每位应征者可提交多份设计方案；

（二）所提交设计方案须有纸质版本（2份）、电子版本及效果图，并附500字以内创意构思文字说明。设计方案纸质版本要打印或手绘在A4规格的纸上，电子版本须AI或CDR格式，效果图须JPEG格式。设计方案须采用彩色图形、注明标准比例和标准色。